Monday, September 30, 2019

Impact: Mass Media Essay

The presence and intensity of media influences—television, radio, music, computers, movies, videos, and the Internet—are increasingly recognized as an important part of the social ecology of children and youth, and these influences have become more visible and volatile in recent decades. The influence of the media on the psychosocial development of children is profound. Thus, it is important for parents to discuss with their children about their exposure to media and to provide guidance on age-appropriate use of all media, including television, radio, music, video games and the Internet. A child born in the 1930s might have spent as much as several hours a week listening to the radio; reading comic books, newspapers, or magazines; or watching a film at a local theatre. Since television was first introduced in the 1950s, the number of hours young people spend interacting in some way with media, as well as the range and capabilities of the many devices and activities that could be considered media experiences, have increased to an extent far beyond the imagining of today’s grandparents when they were young. Children today use electronic media from two to five hours daily, and infants—even in utero—are regularly exposed to a variety of media The objectives of this statement are to explore the beneficial and harmful effects of media on children’s mental and physical health, and to identify how physicians can counsel patients and their families and promote the healthy use of the media in their communities. Media: Media is the plural of medium and can take a plural or singular verb, depending on the sense intended. These are communication channels through which news, education, data, entertainment, or promotional messages are disseminated. Media includes very broadcasting and narrowcasting medium such as newspapers, TV, radio, magazines, billboards, direct mail, telephone, fax, and internet. Types of media: The four general types of media are * Print media * Electronic media Print media: Definition: Print media is a rather commonly used term referring to the medium that disseminates printed matter. In everyday life we refer to print media as the industry associated with the printing and mostly with the distribution of news through a network of media, such as newspapers and journals. People also refer to print media simply with the term â€Å"press;† it’s an intermediate communicative channel aiming at reaching a large number of people. History: The printing revolution started with Johann Gutenberg in the 15th century and became the base for the expanded role of the dissemination of news introducing the means that provide print media mass circulation. The physical presentation of most publications and print media in the 20th century has been very similar to those of the 18th and 19th centuries–printed on a large sheet of paper, and often folded to facilitate storing and carrying. Types: Print media include all printed forms of press: newspapers, newsletters, booklets, magazines and pamphlets as well as other printed publications such as books and printed literature. The vast majority of print media refers to the publications that sell advertising space to raise revenue. Most print media, with the exception of magazines and journals are local or national, while many magazines are international. Out-of-home media: Out-of-home media is also known as place-based media. This includes billboards, outdoor boards, transit posters, theatre and video ads, product placements in movies, aerial advertising, electronic kiosks, ads in elevators, banner displays on ATMs, sidewalk chalk messages, etc. Significance: Audiences learn and distinguish priorities from reading print media; it might be less obvious but the audiences committed to the press use it as a surrogate for their social entourage and the community. People adopt the press agenda of issues as their own. Different types of individuals become more focused on the same public issues, suggesting that the significance of print media is to draw people around the same particular public themes and issues. This role and function of print media has been important throughout the centuries and is likely to remain the same. Future: Towards the end of the 20th century, the sentence â€Å"press is dead† was found among many media panels around the world. In the 21st century, the development of Internet, electronic news and online publications have shown us that people resort to electronic media to gather information. However, reality indicates that although people read daily news online and check blogs and websites for information, they flock to the press stands when they want to hold news in their hands and want to read something they trust. Impact of print media on younger generations: The rapid growth of print media in almost all the major parts of the world was bound to create across-the-board changes in the life of people. Print media effects the youth both positively and negatively Followings are the positive effects of media: Language The first to benefit from the printed words is the language itself. Younger people are far from knowing the standard language of their land. The printing of books and letters in high number standardizes the languages and make them an effective tool of communication by setting certain meanings of words, phrases, symbols and signs. Knowledge of science and technology The newspapers and manuals proved a great success in highlighting the work of scientists and new ideas on technologies. Spreading the science ideas across the World, the print media worked as a catalyst for informing the youth as well as everyone about what’s going on around. Due to all this awareness, mostly younger people become enthusiastic to perform and help in the development of their homeland. Politics Print media plays a very important role in developing a sense of politics in youth. Gathering all the political news for print media such as newspapers, magazines etc. they become aware of their country’s political situation and about what’s best for their country. They understand who to keep and who to put away. In this way they become a key to their country’s success. Education The print media has been largely responsible for running educational campaign for ordinary people. Not only pieces of information or news are conveyed to readers, experts from almost all the major fields of life, medicine, education, environment, economists and religious scholars write in the print media. This is an enormous thing to be done by the media. Younger generations, after picking all this from print media, lean more towards education. So, print media helps in developing interest of education in youth. Bring world closer The media has been responsible to bring the world closer. It tells similarities in human living and the differences so that people intending to travel due to business, health or educational purposes know in advance about the new land. It tells interesting features, discoveries and historical heritage to urge people to visit each other’s lands and thus know each other better than before. In this way youth gets connected for education, health, business or just-for-fun purposes. In this way, the whole world excels better in every field. Promoting Literacy Print media such as newspapers and magazines can promote youth literacy. In rural communities in the developing world, for example, illiteracy rates may be high in the absence of any reading matter. In such cases, having any kind of readily available print media can be a great benefit. Sports and entertainment: Not that the media is always busy in serious and rather sober matters of education and politics, it has done a great deal of entertainment by reporting articles and information about music, sports and other recreational activities. Younger generation learning all about sports, become enthusiastic to work out and take active part in sports which makes healthy both physically and mentally. Followings are the negative effects of print media: Exploiting Wealth and Beauty: Unfortunately, print media can negatively affect youth. Magazines publish images of women who are abnormally tan, thin and blemish-free. Amid a wealth of such images, girls tend to believe they must look this â€Å"perfect† to be found attractive. Similarly, wealthy, muscular men are portrayed as the ideal in print media, which can emasculate financially struggling boys or men who don’t have â€Å"six-pack abs.† Publishers have set a standard for what â€Å"beauty† is and continue to send unrealistic messages about physical perfection. Promoting Unhealthy Lifestyles: The print media emphasis on wealth and beauty can lead to unhealthy behaviour. Fad diets, for example, may encourage people to lose weight too rapidly. And the status issues and consumerism encouraged by popular print media may encourage people to work longer hours, sacrificing sleep and exercise. And younger people are affected by all this the most as they are not very mature. Wrong Message: The negatives in society are highlighted with the purpose of awakening people about them. For example, the negative effects of addiction are portrayed through advertisements. But unfortunately sometimes, the message is misconstrued. It reaches the masses in the wrong way. What is shown with an intent to ‘spread a message’ ends up becoming a bombardment of the bad, the ugly. The bad is overinflated and the good goes unnoticed. Depiction of the bad has a negative impact on kids not mature enough to interpret what they are being shown. So they may indulge in negative activities. Electronic media: Introduction: In a world influenced by satellite and cyber-space technology, electronic media has a highly significant role to play in shaping the life and destiny of nations. The visual media, notably television, has a stupendous, impact upon moulding human minds and opinion. In the given scenario the electronic media has an onerous responsibility in addressing the socio-economic problems of societies and disseminating unbiased information. This responsibility can be effectively shouldered if the media treads the path of accuracy and objectivity in transmission of its programmes. Definition: Electronic media are media that use electronics or electromechanical energy for the end-user (audience) to access the content. Types: The primary electronic media sources familiar to the general public are better known as video recordings, audio recordings, multimedia presentations, slide presentations, CD-ROM and online content. Any equipment used in the electronic communication process e.g. desktop computer, game console, handheld device, television, radio, telephone, may also be considered electronic media. Electronic media can be subdivided into two main categories: Broadcast media: Broadcasting is the distribution of audio and video content to a dispersed audience via radio, television, or other, often digital transmission media. Receiving parties may include the general public or a relatively large subset of thereof. Broadcast media includes radio, television cable, satellite services and cinemas. Interactive media/Social media: Interactive media is two-way media that allows both companies and customers to send and receive messages between one another. This includes websites, mobile phones, telephone etc. Significance: Life is not a simple thing as it used to be in the past few centuries. People had less demands and less requirements in the past as compare to today. Today people know about their rights and they are also very well aware of their requirements and demands. The importance of education and science cannot also be denied. So far your question that what is the role of media in our life can be explained like this. Media is playing an important role in the systems of present life. People want to remain informed about everything and news, which is taking place anywhere in the world. The world has become a global village and this is because of media only. Now people living in different countries know everything about the people of other countries sitting at home with the help of media. Education has become very easy and understandable with the help of audio and video media because children understand things through them quite easily. The main advantage of media is current information, which is available round the clock and people remain informed about important news through radio, television and other sources. So we can say the role of media is very important in our life. Impact of electronic media on younger generations: The attentional demands of electronic media range from rapt (video games) to passive (much TV), but this is the first generation to directly interact with and alter the content on the screen and the conversation on the radio. Teenagers emotionally understand electronic media in ways that adults don’t — as a viral replicating cultural reality, instead of as a mere communicator of events. For example, portable cameras have helped to shift TV’s content from dramatic depiction’s to live theatre, extended (and often endlessly repeated and discussed) live coverage of such breaking events as wars, accidents, trials, sports, and talk-show arguments. What occurs anywhere is immediately available everywhere. Our world has truly become a gossipy global village, where everyone knows everyone else’s business. Here is how electronic media effects the youth negatively Blind Imitation: When you try to imitate your role models from the glamor industry, do you give a thought to whether you are doing right or wrong? It is often seen that young girls and boys imitate celebrities blindly. The impact of media is such that the wrong, the controversial, the bad is more talked about. Sometimes, little things are blown out of proportion thus changing the way they are perceived by the audience. Media highlights controversies and scandals in the lives of celebrities. The masses fall for this being-in-the-news and end up imitating celebrities without much thought. Those at a vulnerable age, especially children and teenagers are highly influenced by anything that is put before them in a jazzy way. At that age, they are attracted to anything that’s flashy and anything that can make news. Negativity: To some extent, media is responsible for generating negative feelings among those exposed to it. An early exposure to bold or violent films, books publishing adult content and news portraying ugly social practices has a deep impact on young minds. If children are bombarded with fight sequences, stunt work, sex and rape scenes, suicides and murders through books or movies, they are bound to leave a scar on these impressionable minds. And not just children, the unpleasant can impact even an adult’s mind. Adults may have the maturity to distinguish between the good and the bad, but bombarding only the bad can affect anyone at least at the subconscious level. Haven’t you had experiences of a bad dream after watching a violent movie? Or of imagining something scary happening to you after watching a horror film? Or a sudden fear gripping your mind after reading about a murder in your city? The reality should be depicted but not so gaudily that it’ll have a lasting impact on people’s minds. Health Problems: Media has negative effects on the physical and psychological well-being of society. People spending hours in front of a television or surfing the Internet experience eye problems. Lack of physical activity leads to obesity problems. Media influences public opinion and impacts the choices that people make. The media does play a role in portraying thin as beautiful and fat as ugly. It has led to a general opinion that size-zero is the in thing and fat and chubby are out. This makes the overweight feel out of place. They are ready to starve themselves to lose weight. This can and has led to increasing cases of anorexia. An inferiority complex and lowered confidence in people with not-so-perfect bodies can lead to eating disorders. In a survey done on fifth graders by the National Institute on Media and the Family, it was found that kids had become dissatisfied with their bodies after watching a video of a certain very popular artiste and a certain scene from a popular TV show (names omitted on purpose). Right or Wrong Dilemma: The media is so overwhelming that the masses end up believing everything it says/shows. Media sources are so many in number and all of them so convincingly make their point that it is hard to distinguish between right and wrong. The media is constantly bombarding us with information. How far do we go to check its authenticity? How deep do we dig to get to the root of something that’s making news? How critically do we judge the reality of reality shows and the truth behind true stories? We don’t think, we believe. We don’t judge, we get influenced. And that’s how impactive media is.

Sunday, September 29, 2019

Physics Friction Lab

Friction Page 1 Lab: Friction William Morris Leo Hayes High School Friction Page 2 Purpose: To investigate the coefficient of friction for a given surface and the effects that factors such as weight, surface area and changes to the surface have on the coefficient of friction. Hypothesis: The smaller the amount of normal force (weight), the less friction created and the least surface area and the greaser the surface the less friction is created. With the increase in normal force corresponding with the increase in friction should balance out â€Å"mu†. Materials: Spring scale, string, 4 textbooks, PledgeProcedure: 1. Using a spring scale and some string we hooked through the pages of the text book to find the weight to find the weight of each text book we used and then recorded it. 2. We pulled the first text book across the table then estimated the amount of force we needed to apply to the scale attached to the text book to move it at a constant speed and then recorded our gues s. 3. Using the string and spring scale we pulled the text book across the table at a constant speed keeping the string parallel to the surface of the table and then recorded the data. . From this measured force below, we determined the frictional force that had acted upon the book as we pulled it across the table. 5. Then we pulled the book across the table once more at a different constant speed to ensure accurate friction readings. 6. From the weights of the text book we found earlier we determined the normal force acting on the text book as we pulled it across the table and then recorded it below. 7. We added the second text book, (B), to the first one and pulled them across the table again recording their force of friction. 8.We then repeated this procedure twice more adding a text book each time as recorded below. 9. We then pulled text book, A, on its spine across the table at a constant speed recording the force from the scale. 10. We pledged the table and rubbed it thorough ly with a cloth and then repeated only step 3 on this pledged surface and recorded the force required. Friction Page 3 Questions: 1. Compare the books weight with the force required to pull it horizontally at a constant speed. Which one is larger? In all cases the normal force is larger than the force of friction. 2.It always takes more force to start an object than to keep it moving at a constant speed. Why? Friction is caused by tiny scratches in the smoothness of a surface. The rougher a surface is, the rougher it feels. And the rougher a pair of surfaces are, the harder it is for them to slide past each other. The tiny rough edges grab hold of each other and lock the surfaces into place, so that it takes a great deal of force to make them move. That's the static friction you're trying to overcome. Once you get the surfaces moving the rough edges are already dislodged and as long as you don't stop, they won't have a chance to lock again.Therefore, it's easier to keep something mo ving once you've started than it would be to stop and start again. 3. Does it take more force to move an object at a higher constant speed than a slower constant speed? In our lab the force seemed to stay the same. This could have something to do with our sources of error. The lab did not reveal this. 4. The force of friction was found in part 3. Would it be more or less if you pulled the text book across: (a) Ice(b) Sand(c) Rough Concrete(d) Waxed Floor How is the force of friction affected by changing the surface from smooth to rough? a) Less friction (b) More friction (c) More friction (d) More friction A rough surface has more grooves to grab than a smooth surface therefore creating more friction. Friction Page 4 5. Does the force of friction depend on the speed of motion? In our lab it was impossible to figure this out due to our sources of error. 6. Write an equation showing the relationship between the force of friction and the normal force. Use this equation to calculate the coefficient of friction for each set of readings. 7. What are the units for â€Å"mu† , the coefficient of friction?There is no unit measurement for the coefficient of friction. 8. Plot a full page graph of the force of friction verse the normal force. See graph on following page for the force of friction verse the normal force. 9. Based on your graph what is the relationship between the coefficient of friction verse the normal force. The relationship between the coefficient of friction verse the normal force is such that the coefficient is the same because the increase in normal force corresponds with the then increase in friction creating the same â€Å"mu†. 10.How do the coefficients of friction compare for each of your five trials in the data table? Is this how they should be? With a smoother surface the friction is lowered therefore lowering â€Å"mu†. This is how it should be. Friction Page 5 Data/Results: Books| Normal Force| Friction|  µ| A| 10. 5 N| 2. 5 N| 0. 24| A + B| 20. 5 N| 5. 0 N| 0. 24| A + B + C| 31. 5 N| 7. 5 N| 0. 24| A + B + C + D| 42. 5 N| 10. 0 N| 0. 24| Book A on spine| 10. 5 N| 2. 0 N| 0. 20| Books A on Pledged Surface| 10. 5 N| 2. 0 N| 0. 20| Books| Normal Force (weight)| A| 10. 5 N| B| 10. 0 N|C| 11. 0 N| D| 11. 0 N| Discussion: There are several sources of error in this lab. One being the scales not being accurate and there is no way to fix this except to purchase new scales each time. Another could be the angle we are pulling the book from. There is no way for us to be exactly sure if this force is exactly parallel with the table. When finding our normal force we do not take into consideration the weight of the string and this cannot be fixed as our scales are not this precise. It is unknown if our hand was completely steady while finding our normal force.This could result in our normal force being inaccurate. There is no way to fix this as we are not robots. The same is true for finding the force of frictio n as we are not sure we are pulling the book(s) at the same constant speed. Conclusion: After the lab I found my hypothesis to be true in that the smaller the amount of normal force (weight), the less friction created and the least surface area and the greaser the surface the less friction was created. With the increase in normal force corresponding with the increase in friction it balanced out â€Å"mu†.

Saturday, September 28, 2019

Air lines industry Research Paper Example | Topics and Well Written Essays - 5000 words

Air lines industry - Research Paper Example Introduction Air travel in the US is a complex industry, whereas its flow aspect – the airlines – is liberalized economically. The airline industry is prone to many guidelines. Moreover, the reimbursement aspects, work regulations and capital of the airline industry still reflect approximately fifty years of political power and protection (Smith & Cox, 2008). The airline industry needs lasting decision-making since it is highly capital demanding. For instance, decisions such as hire, building airport infrastructure, developing route systems or buying aircraft have multi-decade inferences and require large capital investments. Consequently, accounting data in the airline industry is not likely to be the solitary forecaster of future growth opportunities. The 1978 deregulation of the industry eliminated the shields that protected airlines from ecological ambiguity and market rivalry, for example economic recessions and fuel price increases. Hence, following deregulation, it might be difficult to see the clear connection between the firm’s stock proceeds and managers' actions in the airline industry. Moreover, these factors advocate that non-financial approaches might have significant information concerning managerial actions, not enclosed in financial measures. This necessitates including them unreservedly or explicitly in compensation deals which decreases the risk borne by airline managers (Srinivasan, et al, 1998). The decade of the 1980s was a chaotic era for the commercial aviation division in the United States. The deregulation of the American commercial aviation sector in 1978 had totally modified the features of civil aviation in the nation. Prior to deregulation, the federal government had noteworthy influence over routes and fares. Conversely, following deregulation, liberated rivalry steered in a new period in passenger air travel. Airlines discarded smaller cities, assumed ‘hub’ cities, competed with new less signific ant airlines that had entered the market and possibly most essential, decreased passenger fares noticeably. The resultant effects of deregulation, however, proved to be more spectacular for the airlines (Siddiqi, 2009). Ultimate problems affect the industry despite considerable gains of economic liberalization. A number of these problems are transitional, the enormous modifications needed by the end of a half century of severe directive. The regulated airline cartels obtained returns on capital that were supposed to be sensible. Nevertheless, these returns factored in high costs that would frequently not exist in a competitive market. For instance, the airlines’ unionized personnel, founded and reinforced under regulation, gained liberal salaries and unproductive work policies compared with expectation in a competitive market (Smith & Cox, 2008). Major Financial problems The returns of the airlines have not been proportionate with the incomes. For instance, the twelve main U. S. airlines moved from a net profit of $72.5 million in 1955 modest as compared to their $ 1.5 billion of working incomes through a sequence of less gainful years, which comprised a general loss for 1961. At the end of 1962, with net profits of roughly $40 million on revenues of $3.0 billion, the carriers were considerably behind their 1958 and 1959 situations, which effected mainly from non-jet operations (Kerley, 1967). Dempsey (2008) indicates that

Friday, September 27, 2019

Why would early Christians celebrate Perpetua's death Assignment

Why would early Christians celebrate Perpetua's death - Assignment Example The execution of Perpetua for her faith can be termed as one of the indications of her commitment to Christianity just like other martyrs that need to be appreciated for their staunch support for Christianity (Logan, 23). The physical punishment combined with public humiliation, Perpetua went through in order to denounce Christianity can be termed as akin to what other Christian martyrs like Stephen went through and hence the need to celebrate Perpetua as a Christian martyr. The suffering and persecution that Perpetua went through symbolized obedience to the Christian values and was a reflection of what self-sacrifice for the sake of Christianity through death was important to make Christianity continue. The punishment and suffering that Perpetua went through makes her be celebrated as someone who used self-sacrifice as a form of empowering Christians to embrace the true values of Christianity. Saints Perpetua and Felicity, represent a symbol of people who embraced Christianity and accepted suffering as motivation for other Christians not to lose their faith by renouncing Christianity no matter what suffering and punishments they got for being Christians. Perpetua can be termed as one of the people who lived an extraordinary life along with the other martyrs who were killed with her and hence the reason why early Christians had to celebrate their lives as martyrs (Dronke 45). The commitment to Christianity that made her denounce even her father’s wish is one of the hallmarks of their martyrdom since Jesus said that whoever, decides to follow him have to be prepared to even leave their families for his sake (Butler 22). One of the main traits of a true martyr that needs to be celebrated is someone who can endure persecution for the sake of faith and yet not give up on his or her faith. This was one of the traits that were displayed by

Thursday, September 26, 2019

Marketing Plan Essay Example | Topics and Well Written Essays - 1500 words - 1

Marketing Plan - Essay Example Promotion of a product is therefore part of the marketing pan in which a business wants their product to be widely known to the prospective consumers, the sole intention of promotion is to create the required awareness among the people on the existence of a product, its uses, effectiveness, price, and availability in the outlets. A well-structured promotion cans results into tremendous increment in the total product sales. There are many other aspects in a promotional mix that will be considered in this case to do promotion in South Africa, they are discussed below; I. Advertising For effective promotion of our product in South Africa, we have considered using advertisement as one of our strategies to meet the prospective buyers. In advertisement, we have opted to use extensive three options, televisions, Radio, and Print ads. This is following the realization that with radio, we are able to reach a number of people simultaneously-the literate and the illiterate. Because a huge chunk of the population in South Africa lives in urban areas, and that the product we intend to promote is mostly related to those in urban areas, we have also opted to use TVs and Print ads to supplement the promotion coverage. Given that the promotion is intended for the acceptance of new product in the market, we have exhausted all the possible languages in South Africa that can be of significance; Afrikaans, Xhosa, English, Tswana, Zulu, and Tsonga languages, KwaZulu-Natal, Eastern Cape, Limpopo, and Mpumalanga radio stations will be used. For the TVs, we have picked on those will national outlooks and these includes South African Broadcasting Cooperation, MNet and DSTV, and e.tv. The Print to be engaged include Beeld, City press, DailySun, Rapport, Sunday Times, and Sunday World, these newspaper have national outlook. Time factor is a very important issue in promotion and it has to be timely for the audience targeted. For the Radio and the TVs, the promotional time will be during ma jor news time, this is at 1 pm and at 7 and 9 pm. This time were deliberately chosen because it is anticipated that most of the people will be attentive to grasp the new development in news all over the country. In the print ads, the promotion will be done on weekends because most of the people are not committed and will have ample time to read most of the newspaper and chances are that most of the people will access the information (Clow and Baack 78). In our promotional strategy, we have complied with all the regulations that govern promotion in the country, our legal team has considered all the possible loopholes in the advert and advised appropriately. 100,000 South African Rand is able to sustain 1-week advert in the Radio and TVs while in the print media, they serve for a month every weekend. We have also involved the Media Mix for the public relation exercises, they come last but are important in the fact that they make the whole advertisement appealing to the target group an d give the much-required reputation. They also negotiate for the number of adverts that our pay can manage for the advert. II. Internet Advertising/ social networking/ mobile phone ads Our product will also be advertised in the internet and other social networks such as facebook and twitter including mobile phones. This is following our realization that most of our targeted clients are also expected to be internet users. Internet also provides a cheaper and efficient way of reaching a large

Wednesday, September 25, 2019

Inventory Management Systems Assignment Example | Topics and Well Written Essays - 750 words

Inventory Management Systems - Assignment Example Other equipment required in the inventory is the barcode printer and scanner. The scanner will be used to read and identify the product. It looks up the information it present about the product (Bernard, 2002). The printer will print a receipt showing summary of the product purchased and total price of the product. New computer set of more than 2 GB RAM, 2.3 Gigahertz duo core processor and more than 250 GB hard disk will be required to install the software and database for keeping information of the entire inventory. External hard disk will also be required for backups. Barcode readers and printers can also be purchase with their user manuals and drivers ( Manthou & Vlachopoulou 2001). The hardware includes the computer set with correct operating system, Ink jet printers with its drivers and the external hard disk. Maintenance of the inventory system is modifying it after delivery to correct faults, make it more users friendly, and improve its performance and many other attributes. This will ensure that the defects in the system are fixed and make it more interactive. Maintenance required includes the following; Perfective maintenance involves implementing changed or new user requirements that will improve the performance of the inventory system and ensure that it meets up to date requirements of the business. Preventive maintenance ensures that the inventory system is reliable and prevents any future problems. Proper maintenance of the system will ensure that the system works efficiently and effectively all the time and cannot slow down any business process. Manthou, V., & Vlachopoulou, M. (2001). Bar-code technology for inventory and marketing management systems: A model for its development and implementation. International Journal Of Production Economics, 71(1),

Tuesday, September 24, 2019

BUS599 - Integrative Project, Mod 2 Case Assignment Essay

BUS599 - Integrative Project, Mod 2 Case Assignment - Essay Example Organization development (OD) strategies aim to improve organizational ability to diagnose and assess its effectiveness to provide appropriate remedy or interventions to problems and issues (Tichy, Hornstein, & Nisberg, 1977). These utilized open systems which optimized a transparent explication of the inputs, throughputs, and outputs of the organization’s feedback loop. This is hoped to motivate organizational members to participate in change processes (Burke, Coruzzi, & Church in Kraut, 1996; French & Bell, 1995; Harrison, 1987). Organizational development involved some models (Howard and Associates, 1994) that could facilitate the enhancement of deepening the understanding of organizational organization; of categorizing organizational data; interpret these data to generate meanings; and to develop common organizational language. It can also identify vital variables of the organization and depict its relations and impacts. This is an empirical method of evaluation. It also u ses comprehensive kind of analyses. The latter cover: 1. Force Field Analysis (1951)- This is developed by Kurt Lewin developed this model of analysis. It is perceived as relatively simple and can be creatively visualized because it can depict the driving and retraining forces of an organization (Leadership Sphere, 2012). These driving forces encompass environmental factors and change management while the restraining forces may include limited resources and demotivated human resources that could bar organizational sustainability and development (Leadership Sphere, 2012). When these hindering and driving forces are identified, the organization can proceed to formulate recommendations to solve the problems and regain organizational balance. This model aims to bring about the state of equilibrium of driving forces to eliminate the restraining factors (Leadership Sphere, 2012). 2. Leavitt’s Model (1965) – This refers to authority systems, communication systems, and work fl ow within the organization. This includes the use of technology (or machinery), tasks, and subtasks that are embed in organization’s product and services (Leadership Sphere, 2012). This will also include the human resources designated to perform roles and tasks to attain organizational goals (Leadership Sphere, 2012). These variables are dynamic, interrelated, and interdependent. Any changes in each of the variable will impact to the other variables in a chained effect. Sometimes, the change in variables may produce compensatory or retaliatory change in the other variables. However, this model does not address the concerns on external environment that may affect the variables of the organization (Leadership Sphere, 2012). 3. Likert System Analysis (1967) – This fundamentally addresses the concern on organizational motivation, communication, interaction, decision-making, goal-setting, control, and performance (Likert, 1967). While there is no illustration to depict this is as an analytical tool but this can be addressed by enhancing or using recommended systems of organizational management. This encourage democratization of decision-makings, participation, consultation, exercise of benevolent leadership and transformational leadership (Leadership Sphere, 2012). The framework originally has no standard scale: â€Å"strongly agree,† â€Å"agree,† â€Å"neither agree nor disagree,† â€Å"disagree,† and â€Å"strongly disagree.† It used to have a customized scale labels for each question raised

Monday, September 23, 2019

Defining Economic Justice Essay Example | Topics and Well Written Essays - 1000 words

Defining Economic Justice - Essay Example This includes streamlining of the social order so that every person can access the basic means of existence and that means to improve the situation. It is a central ground between capitalism and communism economic principles, which allow private enterprises to earn a profit while ensuring that everyone remains above poverty line. Paul Heyne was a lecturer of economics who advocated his interests in religion, social issues, justice, and free markets economies. In his ideology, Paul Heyne incorporated joblessness, deficiency, incomes, unsafe jobs, globalization, the rich getting richer while the poor getting poorer, excises,  inadequate public schools, lack of health care, the right to form a union  as the basic guidelines to define economic justice. His main aim is to ensure that everyone remains above poverty line and harmonizes the gap between the rich and the poor. The slogan, â€Å"Production for people, not for profits† goes in line with the ideologies of Paul Theodore Heyne. He claims that economic justice involves the synchronization and balance between input and output. However, three principles contrast with his dogmas of economic justice. These principles are contribution, dispersal, and synchronization. The principle of contribution that was put forth describes how one makes input to the economic process so that they can make a living. The standard advocates for impartial opportunities in the process of gaining access to private property in productive assets as well as parity of opportunity in to engage in fecund work. Paul Heyne thought that the use of his principle would, help bridge the gap between the haves and the have-nots’. However, this idea is wrong in that it promotes dependency on those people who work. By using this principle, it means that the individuals’ properties would be divided among the people who have an interest. His ideology advocated for equal results on the output even though the people claiming did no t themselves participate in producing the output. Secondly, Paul Heyne’s creed of economic justice goes against the distributive principle that exists because of the capitalist approach used. This approach requires that the output of an economic system to be shared according to labor and or capital contribution. The distributive justice that we use in the capitalist approach is directly linked to the distributive approach. This is because the distributive approach is like a rewarding mechanism that aims at rewarding every person according to his labor or capital contribution. Conflicting to this approach, Paul Heyne creed was wrong since it aims at rewarding all the society members even though they did not participate in the output creation. His ideology of economic justice may confuse the distributive philosophy in that Paul Heyne’s principle is like a charity work unlike the distributive principle, which is more of a reward mechanism that rewards effort put in an eco nomic system to gain a certain output. Likewise, I do not agree with Paul Heyne’s idea that a free and open market place with the exclusion of the government is the most objective and democratic means for determining the right price, right wages, and the right profits. Paul Heyne ideologies eliminate the government in decision-making. This is very wrong in that the government is a

Sunday, September 22, 2019

Law Hypothetical6 Essay Example | Topics and Well Written Essays - 250 words

Law Hypothetical6 - Essay Example He does not want to have any involvement in the event and is very concerned that he not suffer any potential liability except his investment. You all eventually agree to split the profits from the event on an equal basis. You question, however, the business skills of the dirt bike shop co-owner so that to have full responsibility over the business affairs of the event the biker shop owner will be restricted to marketing. The three parties are the dirt bike store (which is a partnership between two brothers), the money was (as individual) and the OUTAWAY INN (which is a sub chapter S corporation). The new venture should be structured as a partnership between the three parties. The three partners should have equal say in organizing and running the event. This means that the two brothers who own the bike shop should have one vote as should the owner of the OUTAWAY INN and the Canadian investor. The new structure should be more than a contract relationship. There should be formation of a new registered business entity to ensure continuity if the race proves to be a success. This will ensure easier periodical organizing of the race. It will also be easier to promote the race if it is a formally business than when it happens in an impromptu manner. The formal registration of the race would be in essence a new investment by the three partners. The partnership perfectly fits the description of a Limited liability partnership in that one if its partners; the Canadian investor has limited liability. The requirement of the Canadian that he has as limited liability will prompt the partnership to go for C Corporation which will tax the business separately from the owners therefore ensuring that the partner will in no way be required to directly pay any tax to the United States federal income tax law. This will ensure that only the returns from his initial investment will be taxed. The most strategic move however, should the

Saturday, September 21, 2019

Discrimination towards Asians Essay Example for Free

Discrimination towards Asians Essay The expansion of America was a realization within the political and financial elite that there is a need for America to create markets in foreign countries for the American goods. By the turn of the 1890s there was a lot of surplus in goods that we need to penetrate overseas markets to address under consumption and economic crisis. The United States was under the premise that the countries with the largest navies and military force would eventually inherit the earth (Zinn, 1942). Before the election of President William McKinley he said that the American people needs overseas market for the surplus products since the American soil and factories are producing more than what the American people needed. This surplus should be of the advantage of the country since it will bring commercial supremacy. This supremacy led to the expansionist view in politics and even in the naval forces. President Roosevelt created propaganda for expansion in the 1890s together with other political elites who share his expansionist standpoint. Roosevelt was perhaps the greatest expansionist of his time. He was up to penetrate Hawaii, Philippines and China. In 1898, 10% of American goods were sold in the foreign markets which amounted to billions of dollars. By the year 1895, the foreign investment of American Capitalists has reached billions of dollars especially in the steel industry. This further fanned the need for the American capitalists to create overseas markets and this made engaging in war an option. As in the case of Philippines, the conflict between the Spanish conquerors and the Filipino rebels paved way for the intervention of America in the guise of â€Å"generosity†. In 1899, the American government under the presidency of William McKinley sent troops to the Philippines to aide the Filipinos in fighting their war against the Spaniards. Mckinley states four reasons on why he decided to colonize the Philippines. The first was he can’t give the Philippines back to the Spaniards. Second is that he can’t give the Philippines to the French. Third is that he thinks that the Philippines is â€Å"unfit† to govern for themselves and the forth is that he has no choice but to â€Å"adopt† the Filipinos and â€Å"civilize† them (Zinn, 1942). By the term â€Å"civilized† and â€Å"unfit† he was under the notion that Filipinos are savages, uneducated, and unscrupulous. This only shows that even the president of a democratic country thinks lowly of a race that has endured 300 years of oppression and was courageous enough to ouster a government as strong as Spain. The country was under the Spanish rule for more than 300 hundred years and the Filipinos were craving for freedom. The Filipinos under the leadership of Emilio Aguinaldo were gaining much power at that time and some historians say that the Filipino people could have won the war without the American intervention. Since the Americans came on cue, just as the war was supposed to end, America took all the credit and branded themselves as heroes and liberator of the country. This scenario is similar to what the United States did to Cuba. When the Cuban rebels sought help from the United States, they sent American troops instead of financial resources (Zinn, 1942). When the Spanish colonizers where defeated, the US did not recognize the efforts of the rebels and took over Cuba. Before the US freed Cuba, they made sure that Platt amendment will be added to the constitution giving the US rights to intervene with the Cuban government. Some US bases where also retained and the Cuban market was remained opened to American exports. In the case of the Philippines, US intervention came in together with education, clothing, healthcare and other basic necessities that were deprived by the Spaniards. Since the Spaniards aimed to suppress education among Filipinos and keep them dependent to their regime, the â€Å"Education for everyone scheme† of the United States was a hit for most of the Filipinos. However the struggle continued for those who seek real independence (Grey, 2003). The expansionist point of view of Americans towards the Philippines was regarded as acts of robbery and oppression by a black soldier designated in the Philippines. It was a bloody war as news articles and journals of soldiers revealed that they shot Filipinos like â€Å"rabbits† including the women and children who were helpless (Zinn, 1942). Discrimination in the political system was also evident since only the Americans hold office and Filipinos where kept at the lower offices of the political structure. Similar to the faith of those non-whites, the Filipino people where discriminated even in today’s society. Due to economic reasons a great percentage of Filipinos are now working abroad as domestic workers. Blue collar jobs such as domestic helpers, construction workers, waiters and etc are the most common employment for Filipinos residing in the United States (Manalansan, 2003). Because of this, stereotypes where based upon the assumption that Filipinos are uneducated and are capable of doing only menial jobs. In fact, in a British dictionary the meaning of the word Filipina is â€Å"domestic helper†. This may be attributed to the fact that 90% of Filipinos working abroad are females. However, we fail to see is that a large percentage of these Filipino workers have a college degree and are in fact educated. Sociology dictates that since Filipinos have been subjected to three colonizers (Spanish, Americans and Japanese) they are by nature patient, enduring and industrious. Thus, doing menial jobs are sacrifices they are willing to make just to alleviate their families current economic status (Manalansan, 2003). Today, the Philippines is the worlds major exporter of manpower especially in health care. Filipino nurses and care givers pride themselves as pioneers in their craft and the country even hails them as the present day heroes. However, when they set foot on the foreign soil, that pride turns to discrimination. Though they are well capable and well trained in nursing, skin color often hinders them from being treated the same way as that of the white nurses. A quote from the TV show Desperate Housewives uttered by Teri Hatcher says: â€Å"Okay, before we go any further, can I check those diplomas because I just wanna make sure that theyre not from some med school in the Philippines. This only supports the fact that Filipinos are still caught under the stereotype that they are incapable and are discriminated upon (Salanga, 2007). In comparison to the African-Americans, Filipinos experience greater amount of discrimination due to the fact that they are smaller, second is the portrayal of the Philippines as a country of terrorists, third is that they are uneducated and forth is that most of them don’t speak good English. But unknown to most Americans is that there is a thriving business of call centers in the Philippines which started in 2000. When we dial customer service and ask for help for a certain product, we might be seeking advice from Filipinos that we discriminate against. The thing is we don’t even notice that they are Filipinos by the way they speak. They are proficient in English and are able to address of plights properly, hence, the notion that Filipinos are dumb serves as an irony. In call centers, we ask for help from Filipinos and not the other way around. At present the Call center industry in the Philippines captures 20% of the world market share in call centers and the Philippine government aims to get 50% of share by the year 2008 (Ortigas Online, 2007). Filipinos today face what sociologists call double jeopardy. Because Filipinos are discriminated, they have difficulty of finding good jobs. It is estimated that a majority of Filipinos in the United States today are still holding blue collar jobs though some of them have white collar jobs. Some have even made it big time in the United States just like the lead singer of the Pussy Cat Dolls who is a Filipino-American (Ezugwu, 2007). Though some have made it up in the economic ladder, Filipinos still comprise the majority in service sectors jobs in the United States. Their poverty reinforces their minority status. Thus, the so-called â€Å"ladder of discrimination† as what sociologists call is also reinforced. Filipinos have the difficulty of upgrading their status by economic means because of these stereotypes. Thus, white Americans always associate Filipinos with poverty, terrorism, violence and ignorance. This then hinders them from alleviating their status and making their chances at getting high paying jobs a lot slimmer as compared to the whites. However, when I check the web and type â€Å"Philippines† in the search box it is amazing how it differs from what the media is projecting. As a country the Philippines has wonderful places and beautiful culture. They are deeply rooted to their religion and values which make them generally warm and happy individuals (Tope, L. Nonan-Mercado, 2007). Their history with the Spaniards taught Filipinos how to be industrious and enduring as they were colonized by Spain for 300 years. These characteristics of Filipinos show in their approach to their work here in the United States. I think the fact that they are willing to occupy menial jobs that most Americans would shun is a manifestation that they are hardworking people. Perhaps it is this realization that led to further acceptance to the Filipino culture and the Filipino people. In the United States there are Filipino communities in every state (The Filipino, 2007) and a lot of Americans prefer to have Filipino wives saying that Filipinos make a loving wife and mother. The country also has a strong president as of pres time and aims to renew the image of the Philippines as a country filled with communists. President Gloria Macapagal Arroyo wasfeatured in the Times Magazine for the second time and was hailed as one of the most powerful women in Asia (Spaeth, 2001). Since she is very stern in her fight against terrorism the Philippines and the Filipinos are beginning to portray a wonderful picture in our minds. In addition to that, society has become more lenient as to the case of racism. Many citizens are now aware that skin color or race does not limit a person’s ability to do his job properly. Filipinos, much like the other minority groups should be given the chance to grow and show their abilities. The growing popularity of snit racism and equality has made some impact on the way Filipinos are treated, however it is not yet evident in most cases. Reference http://www.commondreams.org/scriptfiles/views03/1117-11.htm

Friday, September 20, 2019

Introduction to Santander and its market plan

Introduction to Santander and its market plan Santander is one of the largest financial institutes in the world with a consumer base of 66 million people worldwide functioning in 40 countries with 150 years of experience making it the 5th largest bank in the world by profit and the 7th largest by market capitalization (Santander Home Page). The success of a business lies with its collaboration and communication strategies with its customers and clients (Kotler Sitawan, 2007). Santander has enhanced and developed its business by emphasizing the need to communicate and collaborate with consumer and customer demands prior to financial profit and organizational benefits; this is the biggest secret to its success. Marketing has evolved a great deal in the past decade and Kotler describes marketing as the process by which companies create value for customers and build strong relationships in order to capture value from customers in return (Kotler, 1999). 1.1.1 Marketing plan and mission the mission of Santander is dedicated to being a resilient financial institute while embracing a culture of market orientation and making customers priority and forefront of every strategy or plan formulated. The marketing plan for Santander hence stands to endeavor and to seek out and conserve the buoyancy of its customers and offer generous services aligned with consumer expectations and demands (Santander Home Page). 1.1.2 Marketing plan and vision- the vision henceforth is aptly aligned with the mission of the organization by unremittingly creating value products for customers offering a sense of belonging and a family environment where services are beneficial according to their requirements (Santander Home Page). 2.1 Marketing plan in terms of changing market trends Marketing has evolved a great deal and Kotler defined these changes in three stages (1) marketing 1.0 (2) marketing 2.0 and (3) marketing 3.0 (Kotler Sitawan, 2007). The 1.0 marketing strategy is epitomized by Henry Fords marketing strategy with respect to his T automobile Model stating any customer can have a car painted any colour that he wants so long as it is black; illustrating that marketing is about selling a single product on a large mass scale bearing in mind feasibility and low cost (Kotler Sitawan, 2007). Henceforth marketing 2.0 signifies technological trends of marketing epitomized as age of participation where collaborative marketing strategies i.e. news, advertisements and online marketing approaches like Wikipedia, YouTube, Facebook, Twitter etc are used for marketing products and services. Most of the organizations functioning in the business world follow and adhere to marketing 2.0 strategies but with the changing trends corporations like Santander have altered th eir marketing strategies by collaborating marketing 2.0 and marketing 3.0 strategy where information technology is collaborated with global marketing approaches as 3.0 is an approach that addresses concerns and desires of global citizens (Kotler Setiawan, 2007). Santander has improved and enhanced its marketing products and service by offering online banking to its customers. However as the competitive market has evolved fiercely the organization has realized a need for change with reference to their services. The rapidly advancing technological trends and consumer demands in accordance to it Santander has aimed to leverage its consumer base to escalate its revenue stream while offering extended services in banking to its customers. Taking all these factors into consideration a marketing plan for Santander thus formulated was to introduce a much more advanced and improved version of online banking ensuing releases supplements new features and functionalities to make it truly state-of-the-art (Santander Home Page). A brief outline of its marketing plan thus follows: 2.1.1 E-Services The corporation with the changing trends aims at the best quality services that are beneficial and according to customer demands and requirements. Santander has launched an online direct savings for Family Planning and Education and is offering the following:  · Childrens savings accounts  · Education savings accounts  · Holiday savings accounts  · Retirement savings accounts While offering these Santander offers the following additional services to its best eminence (Santander Home Page):  · Accepting deposits  · Lending loans  · Transfer of money  · Trustee business  · Safekeeping  · Government business  · Venture capital offering loan for initiation of a risky business  · ATM  · Phone and internet banking  · Deposit insurance schemes 2.2 Marketing plan and product analysis in terms of marketing environment and competitors Family planning and educational savings account is offered by every bank in the world. Santanders marketing environment is highly competitive and rapidly evolving with institutions adapting to advance and current marketing trends in order to enhance consumer base. What makes Santander different and unique in its marketing strategy and service offers is their cost effective and consumer reliable savings accounts and services that prove to be beneficial to their customers in the long and short term. Following is a comparison of its competitors to the e-savings services it offers: Source: www.comparethemarket.com Analyzing the market environment and market trends, Nationwide offers award winning savings accounts with their e-saver account acknowledged by Money-facts as one of the most consistently high-paying internet savings account between 2005 and 2008. The service however is limited and targets a particular set of customers those who can afford it activating it by depositing  £5,000 in their accounts. Their cost-effective and premier services are limited to a particular class in society which is also evident in their limited advertising strategies. The services they offer are (www.natwest.co.uk):  · 2.00% gross p.a./AER with no more than 3 withdrawals annually otherwise it may result in low interest rate  · Savings from  £1 to  £500,000  · Customers holding a Nationwide Flex Account is offered to set up a high interest internet savings account  · Customer not a Nationwide Flex Account members are obligated to open a Flex account online alongside an e-savings Plus Abbey is a collaborative of Santander and is ranked as one of the 10 largest banks worldwide. On the other hand Abbeys marketing strategies and services seem more business oriented with the aim of enhancing revenue stream while offering customer satisfactory services and products. Abbeys allow its customer to open a savings account with a minimum deposit of  £1 while offering them an interest rate of 2.50%. Although a lot of other banks provide the same service i.e. opening a savings account for the amount of  £1 the difference is highlighted in their interest rates which are less then Abbeys. Abbey offers interest rates and savings accounts which helps customers in achieving their saving targets for short and long term. Their advertisement and marketing strategy invokes customers stating whether youre saving up for a new car or just for a rainy day you can get their quicker with an Abbey savings account (www.abbey.co.uk). Abbeys savings account are designed and formulated to suit variety of needs of customers i.e. whether customers are planning to save up annually with the purpose of benefitting from higher interest rates or in need of savings accounts which does not limit withdrawals on the cost of interest rates. The bank offers savings accounts all suited to a variety of customers and a universal mass target. Their product and services are as (Abbeys home page):  · Offers a grand return of 2.50% gross/AER with a bonus of 2.00% gross/AER for the first year while opening a savings account  · Savings from  £1  · Offers round the clock money withdrawals without limitations or penalties  · Calculation of interest on a daily basis with final payment on a monthly basis  · Provision of Financial Services Compensation Scheme Services where savings is cosseted up to  £50,000 The market environment after analyzing both of these financial institutes seems to be fiercely competitive. The comparison of both distinguishes the aims and objectives of both on different yet same plane e.g. Nat-west targets a particular class with limited services with no compromise on quality or performance; hence confining a major part of its services to business customers and their investment securities. In simple words the services of Nat-west are beneficial and reserved for the elite. Abbey, conversely, appeals to the needs and demands to a variety of investors big or small and their services and products are designed for all classes. Evaluating products and services of these two competitors Santander aims to offer services that are not reserved or confined to just one class or a particular set of targeted customers. To establish a strong market plan and marketing approach Santander has launched branches in various destinations nationwide emphasizing that location is significant in marketing strategies. The location of the branches is vigilantly planned out i.e. on high streets and malls etc which are easily accessible by customers. Santander has also invested in promoting branches in the rural area by carefully evaluating the saving rates in both rural and urban areas; and after careful evaluation it seems that people in the rural area tend to save up more as compared to urban areas. Apart from this Santander has launched an easily accessible e-savings family and educational accounts by enhancing its profit margin by 3% (Santander Home Page). The reason for this improvement in profit scale is beneficial with reference to organizational marketing benefits and customer requirements and demands e.g. this service is offered online making it more cost effective i.e. not investing in staff, branching or online advertisement and by offering online bank statements it saves up on cost of postal or printing. Hence it proves beneficial for both customer and the Bank. Santander offers the following services in a competitive market environment (Santander Home Page):  · Great return of 3% gross/AER including a bonus of a free laptop after one year on first commencement of the account  · Savings from  £1  · Customers with current accounts can set up savings accounts on high interest rates  · Withdrawal of money anytime with interest generating on an annual basis  · Customers with e-savings accounts are entitled to a 25% discount on travel 2.2.1 SWOT analysis of Santander Strengths v Introduction to e-savings interest account v Comparatively better interest rates v Ideally suited to a variety of needs v Provision of better discount offers v Being more cost-efficient through e-services Weaknesses v Increased costs associated with more benefits to attract customers Opportunities v Introduction of new branches in rural areas v Moving a product into a new market sector v Benefitting from new technological trends i.e. e-savings and online banking Threats v Increasing competition and threats to the Banking industry from other companies v Decreased investment in savings account due to the current financial climate 2.3 Marketing plan in terms of marketing environment and consumer behavior The marketing environment assessed and evaluated for a marketing plan is derived from two factors (1) motivational factors of consumer attitude (2) amendment of marketing strategies according to changing consumer attitudes and demands (Kotabe Helsen, 2010). Hence in this scenario the marketing environment thus assessed for apposite marketing management are derived from two factors (1) motivational factors or aspirations of people whether to having savings or not (2) amending interest rates with changing consumer attitudes and demands. While evaluating the marketing environment and consumer demands organizations should evaluate products that are in the market and are not appealing to consumers; the best way to overcome such a challenge for the marketer is either to find ways to change the product or change consumer perception (Elliot Roach, 1991). In the banking sector it is known fact that the amount of savings by a consumer escalates with the increase in their income and as econom y strengthens the volume of savings by individuals is likely to grow (Johnson 2004). It is for this reason that consumer attitudes and motivations must be evaluated and aptly assessed to better comprehend how and why flux in savings occurs. What motivates people to save? this aspect of consumer attitude has been researched by the Survey Research Center where it analyzes and evaluates consumer attitudes towards savings. Their findings demonstrate that consumer save for a variety of reasons different from the other and the two major reasons hence highlighted are of two kinds (1) the survey showed that 40 to 45% of individuals save for emergencies or for a rainy day to eliminate the chances of being broke if ever unfortunate turn of events may occur (2) 70% of the individuals surveyed gave a positive outlook to their savings stating that they would save for an early retirement or for family and educational needs or to purchase a house or start a small business (Spiegel Samuels 1984). Due to these factors Santander strives and seeks to preserve and attain consumer confidence by offering products that are aligned with their attitudes and demands and services that comply with their life aspirations and their needs for savings. The following critical path or marketing plan analysis has been established by the organization to follow the launch of e-services: 3.1 Marketing in terms of technological and media trends Kotler has described the enablers of new wave technology the rise of social media and has further classified it into two categories (1) expressice social media (2) collaborative media (Kotler Satiawan, 2007). In recent years the World Wide Web has become one blog and has evolved personal communication for availing economical benefits and gains. This has given rise to new technological trends and changing marketing strategies for organizations like Santander. Consumers products in quick access and easily managed are now rapidly becoming popular by means of e-services or the internet as business social media is low-cost and bias-free and it will be the future of marketing communications (Kotler Satiawan, 2007). Trend-watching becomes essential when it comes to promotion, pricing, positioning and executing a product into the market as it summarizes consumers motivation for product co-creation (Kotler Satiawan, 2007). 3.1.1 Promotion- online advertising a means of collaborative social media trend is rapidly evolving and developing in the business world. The Internet Advertising Bureau and Price water-house Coopers, surveyed a report with reference to online advertising and its growing consumer appeal stating that it grew 41.2.% to reach  £2.02 billion in 2003and it exceeded by 11.4% market share against 10.4% traditional and conventional advertising media i.e. newspapers and magazines. The traditional advertising market saw a 2.9% decline in their market share in 2008 against internet advertising (Shampine, 2003). The three principle categories in online advertising formats i.e. display advertising, paid-for-search and online classified advertising grew by 35%, 52% and 45% respectively generating revenues of  £453.7 million,  £1.2 billion and  £379 million annually, respectively (Shampine, 2003). Recent years have shown a thrust in technological trends particularly in E-services and it is anticipated that this impetus will escalate and advertisers feel prone towards experimenting and benefitting from these technological trends and creating more innovative and appealing advertisements to enhance consumer base. In response to this drastic technological change, Santander Bank is promoting its business through operating a very user attractive website and by using the social Medias such as facebook and twitter. Companys website is where promoting the business also the main aim is to facilitating the customers and management perceived the healthy impacts on customer base of the company. Hence, online advertisements are more beneficial for organizations like Santander. 3.1.2 Pricing- the pricing for the service offered by the Bank should be aligned with consumers motivation for product co-creation. The interest rates should be amended and modified with the changing consumer attitudes and their feasibility. Market evaluation hence for expressive social media becomes essential for Santander to understand and collaborate with consumers and their expectations associated with the organization. 3.1.3 Products- Santander management is continuously seeking the new ways to meet up the needs and demands of their customers by offering them the more competitive and versatile products. The e-savings offered by the Bank is offered to appeal consumers who are pursuing means to save up for a better tomorrow for their families and child well being. The services online offered by Santander include Childrens saving accounts, Education savings accounts, Holiday savings account and Retirement savings account. 3.1.4 Placement- Internet and web has become the fastest growing convenience in the past recent years. However, the bank is offering the combination of both services; online and offline services. Considering that there are areas where the branches have not been setup, e-services are ideal for the customers to access their account details, statements and deposits online. 4.1 Marketing in terms of future sustainability According to the projections released by the Office for National Statics, the population in the UK is anticipated to increase by 4 million to 65.6 million by 2018 highlighting a 1.2% incline per annum. The statistics illustrate that the working population defined as individuals between 16 and 59 is anticipated to increase by 14% i.e. from 38.1.million to 43.3 million in the span between 2008 to 2033. This also means a 1.2% increase per annum and since this is the target of Santanders e-savings services the market evaluation and product projection is carried out with reference to these statistics and information. (Source: www.statistics.gov.uk/pdfdir/pprojnr1009.pdf). According to a published report by Mintel Corporation Ltd. people investing in savings accounts average percentage stands at 40% and which is expected to rise to 42.1% by 2012; demonstrating a  £95.14 per head savings that is to increase to  £98.37 and  £101.29 in 2011 and 2012 respectively (www.statistics.gov.uk). Bearing in mind all these figures and statistics the future prospects of Santanders e-savings can be made hence: Net profit 4,685 5,109 5,538 For future prospects and the firms future reputation will be well managed by controlling launch product effectively and aptly by  · Calculated planning of the e-savings service after vigilant market environment and consumer behavior evaluation and assessment  · Conducting online surveys and creating blogs for feedback and evaluating possible opportunities for modifying product according to consumer needs  · Managing online project management by establishing monitoring and task management teams  · Viral circulation strategies i.e. advertising through expressive social media and collaborative social media  · Refining formats i.e. pricing, promotions, bonuses and discount rates, up-sells and continuous improvement programs for the services being offered  · Synchronizing efforts with in-house staff, outsources and vendors and deliverables from project principles  · Setting up a customer service online operating team available to consumer round the clock. 5.1 Conclusion When undertaking a sustainability initiative it is important to measure the costs, savings, and revenues and other benefits to get all stakeholders on board and the measures should be accurate and honest to evaluate the impact of initiative on financial return and intangible benefits (Cooperman Gifford, 2008).Santander is keen on adapting to the changing technological trends as due to globalization the world has become one block where exchange of ideas, thoughts, personal communication and information is carried out through the evolving internet trend. As the statistics show online advertising is rapidly becoming popular due to the vastly growing number of consumers approaching firms and organizations for their needs and requirements by e-services. The future for Santander stands bright and the high reputation is evident from its inclining market share and consumer base by adapting to the 3.0 marketing strategy in todays business world. This will also enable the organization in comm unicating and collaborating with its customers in a better way and better comprehend their needs and demands and modify their products accordingly.

Thursday, September 19, 2019

Use of Reflective Practice in Nursing Essay -- Professional Growth thr

In this essay, I will be summarizing and exploring my understanding of reflective practice. Reflective practice is the process of learning through and from experience towards gaining new insights of self and practice (Boud et al 1985; Boyd and Fales, 1983; Mezirow, 1981, Jarvis, 1992). This generally involves examining assumptions of everyday practice. It also requires the individual practitioner to be self-aware and to critically evaluate their responses to practice situations. The point is to recapture practice experiences and think about them critically in order to gain new understandings and so improve future practice. This is understood as part of the process of life-long learning. This process of learning from reflection brings self-awareness, gaining knowledge and enhancing communication skills, were the key learning points that I learnt within this discussion. From this discussion itself I learnt new features and ways which gave me the ability to learn how to enhance my communication skills. I have also gained knowledge from on-line discussion with members of the group who have shared their knowledge and acquiring from literature. However, this process of continuously learning gave me a deeper insight of new features and methods that allowed me to challenge myself by merely sharing knowledge within an on-line discussion. In reflective practice, practitioners engage in a continuous cycle of self-observation and self-evaluation in order to understand their own actions and the reactions they prompt in themselves and in learners (Brookfield, 1995; Thiel, 1999). The goal is not necessarily to address a specific problem or question defined at the outset, as in practitioner research, but to observe and refine practice in gen... ... R. (2011). ABC of Action Learning. Gower Publishing Limited; Surrey Schon, D.(1983)The Reflective Practitioner. New Yorks Books. EGAN, G. (2007) The Skilled Helper.9th ed. Belmont:Brooks/Cole Cengage Learning. SUSAN, W. W. and IAN McGILL (1989) Making Sense of Experiential Learning, London, United Jarvis, P. (1992) Reflective practice and nursing. Nurse Education Today, 12(3), 174-181. LINDA, D. R. and MARY, W. (2001) Principles and Practice of Informal Education, London, Routledge Falmer Mcgill, I and Beard, L. (2001) ‘Action Learning: a guide for professional. Management & educational development’ Oxon: Routledge. Mezirow, J. (1981) A critical theory of adult learning and eduaiton. Adult Education,32(1), 3-24. Schà ¶n, D. A. (1987) Teaching artistry through reflection-in-action, In Educating the reflective practitioner (pp. 22-40) San Francisco

Wednesday, September 18, 2019

Changes to the Bill of Rights :: American America History

Changes to the Bill of Rights How many rights do you have? You should check, because it might not be as many today as it was a few years ago, or even a few months ago. Some people I talk to are not concerned that police will execute a search warrant without knocking or that they set up roadblocks and stop and interrogate innocent citizens. They do not regard these as great infringements on their rights. But when you put current events together, there is information that may be surprising to people who have not yet been concerned: The amount of the Bill of Rights that is under attack is alarming. Let's take a look at the Bill of Rights and see which aspects are being pushed on or threatened. The point here is not the degree of each attack or its rightness or wrongness, but the sheer number of rights that are under attack. Amendment I Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances. ESTABLISHING RELIGION: While campaigning for his first term, George Bush said "I don't know that atheists should be considered as citizens, nor should they be considered patriots." Bush has not retracted, commented on, or clarified this statement, in spite of requests to do so. According to Bush, this is one nation under God. And apparently if you are not within Bush's religious beliefs, you are not a citizen. Federal, state, and local governments also promote a particular religion (or, occasionally, religions) by spending public money on religious displays. FREE EXERCISE OF RELIGION: Robert Newmeyer and Glenn Braunstein were jailed in 1988 for refusing to stand in respect for a judge. Braunstein says the tradition of rising in court started decades ago when judges entered carrying Bibles. Since judges no longer carry Bibles, Braunstein says there is no reason to stand -- and his Bible tells him to honor no other God. For this religious practice, Newmeyer and Braunstein were jailed and are now suing. FREE SPEECH: We find that technology has given the government an excuse to interfere with free speech. Claiming that radio frequencies are a limited resource, the government tells broadcasters what to say (such as news and public and local service programming) and what not to say (obscenity, as defined by the Federal Communications Commission [FCC]). Changes to the Bill of Rights :: American America History Changes to the Bill of Rights How many rights do you have? You should check, because it might not be as many today as it was a few years ago, or even a few months ago. Some people I talk to are not concerned that police will execute a search warrant without knocking or that they set up roadblocks and stop and interrogate innocent citizens. They do not regard these as great infringements on their rights. But when you put current events together, there is information that may be surprising to people who have not yet been concerned: The amount of the Bill of Rights that is under attack is alarming. Let's take a look at the Bill of Rights and see which aspects are being pushed on or threatened. The point here is not the degree of each attack or its rightness or wrongness, but the sheer number of rights that are under attack. Amendment I Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances. ESTABLISHING RELIGION: While campaigning for his first term, George Bush said "I don't know that atheists should be considered as citizens, nor should they be considered patriots." Bush has not retracted, commented on, or clarified this statement, in spite of requests to do so. According to Bush, this is one nation under God. And apparently if you are not within Bush's religious beliefs, you are not a citizen. Federal, state, and local governments also promote a particular religion (or, occasionally, religions) by spending public money on religious displays. FREE EXERCISE OF RELIGION: Robert Newmeyer and Glenn Braunstein were jailed in 1988 for refusing to stand in respect for a judge. Braunstein says the tradition of rising in court started decades ago when judges entered carrying Bibles. Since judges no longer carry Bibles, Braunstein says there is no reason to stand -- and his Bible tells him to honor no other God. For this religious practice, Newmeyer and Braunstein were jailed and are now suing. FREE SPEECH: We find that technology has given the government an excuse to interfere with free speech. Claiming that radio frequencies are a limited resource, the government tells broadcasters what to say (such as news and public and local service programming) and what not to say (obscenity, as defined by the Federal Communications Commission [FCC]).

Tuesday, September 17, 2019

Chinese Immigration to United States Essay -- Immigration

There were many reasons for the Chinese to come to America. Overcrowding, poverty, war, and other catastrophes in China were all reasons (push) for traveling to America, as well as effective external influences. The discovery of gold was a major pull for Chinese peasants in coming to the West Coast. America's labor needs were the most important external catalyst for immigration. However, there were very few ways of traveling to the United States. With loans from the Six Companies, Chinese were able to afford fare to America, and they traveled here to work primarily as gold miners, fishermen, or agricultural workers; later settling into laundry services and restaurant work (Tsai, China overseas 12-13). In order to cultivate and develop the vast amount of Western land and resources they had obtained, develop industry, and build a rail system for transportation and communication, and to create a network of communication with China, Americans were searching for labor, people to carry out these tasks. The hard-working nature of Chinese made them natural targets for such laborious tasks, and this helped create a pull for the Chinese willing to travel to America for work (Tsai, China overseas 12). An entrepreneur by the name of Elmer C. Sandmeyer saw transportation companies as a powerful promotional influence. The transportation of Chinese laborers between Hong Kong and San Francisco accompanied by high passenger rates allowed American ship owners to make a nice profit (Tsai, China overseas 12-13). The Six Companies played a large part in this process, as a benevolent organization that was devoted to helping immigrants, the sick and poor, and conveying the bodies of dead persons back to china. Immigrants who were too poor to pay t... ...ing the year 1852 alone, thirty thousand Chinese who embarked at Hong Kong for San Francisco paid $1,300,000 for the voyage. At the beginning of 1856, William Speer calculated that all Chinese in California had paid a total of $2,329,580 for the trip" (Tsai, China overseas 13). Frequently exploited by American capitalists, Chinese laborers were whipped to dig in gold mines, build railroads, and plant crops. Industry boomed in Western America as the Chinese toiled ceaselessly. Free immigration was suggested by the United States in the 1868 Burlingame Treaty because of the need for labor in America and the potential benefits of trading with the Chinese. Labor was cheap, and many forms of fraud and propaganda were employed to bring Chinese laborers to the United States. The discovery of gold was also very beneficial in enticing the Chinese (Tsai, China overseas 13).

Monday, September 16, 2019

Causes and Effects of the War of 1812

Causes and Effects of The War of 1812 The nineteenth century brought major change to The United States turning it from a developing country into a world power. The addition of Alaska, Oregon, Texas, and Florida, the Mexican Cession and The Louisiana Purchase made The United States a world power. The War of 1812 catalyzed this great expansion. There were four main concerns that led to The War of 1812. Maritime and trade issues, the Embargo Act, territorial expansion, and War Hawks. Although they were major concerns, one alone did not start up the war. â€Å"On June 18, 1812, the United States declared war against Great Britain.In what is often called America's second revolution, the countries were locked in a series of battles for more than two years, which led to few gains on either side. It was one of the most unpopular wars in American history; when its treaty was signed on December 24, 1814, diplomats agreed that the countries should return to the situations they were in before t he start of hostilities. † The troubles with maritime and trade issues on the high seas could have been the biggest concern. As America increased in it’s foreign affairs it began to effect Great Britain and France and their on going quarrel.So President Jefferson declared The United States a neutral power. However this tactic did not work because Britain felt anyone trading with France was an enemy. So from 1803 until 1812 Britain impressed approximately 10,000 Americans, forcing them to work on British ships. And in 1805 Britain decided in The Essex Case that any American commercial ship traveling between enemy or neutral ports will be seized. When word of this British interference and impressments of sailors came back to America citizens were outraged and anti-British feelings began to rise.The Embargo Act was signed on December 22,1807 by Congress under President Jefferson. As a result of tension between Great Britain and France and the risk of losing American ships to either side this act was passed to ban all foreign trade. There was talk of amending the Non-Importation Act and The Secretary of the Treasury Albert Gallatin even suggested going into a full out war, but Jefferson failed to see the benefit of a restrictive economic policy like the Non-Importation Act and preferred a peaceful end.Although it was a noble idea to end the tension with a peaceful means, the act failed to make Great Britain and France respect American rights. The Embargo Act ended up affecting everyone at home more than it did Great Britain or France. The economy of The United States started spiraling downward since the act passed, and the smuggling trade began to increase. â€Å"Although it was successful in averting war, news of evasions and other such negative consequences of the Embargo forced Thomas Jefferson and Congress to consider repealing the measure.The American economy was suffering and the American public opinion was not in support of its continuation. U ltimately, the embargo failed to have a significant effect on the British. Goods still reached Great Britain through illegal shipments; British trade was not suffering as much as the framers of the embargo had intended†. The act only had a major effect at home; making Americans furious Britain would not open up free trade. Britain began to see the increasing tension between themselves and the United States, so British officers in Canada began making friends with Indians residing in the Northwest region of The United States.It was easy for Britain to befriend the Native Americans because they felt threatened by Americans and their desire to push westward, and take their land. One of the greatest Indian chiefs in North American history, a Shawnee chief, Tecumseh, prepared to protect their land. He began by traveling the Mississippi valley as far south as Tennessee looking for assistance to create an Indian confederacy strong enough to fight the Americans. He enlisted his brother , Prophet, to begin to unite the tribes of the west to fight against Americans.A disagreement broke out over an American purchase of three million acres of land in Indian Territory. In a battle outside of Prophet’s town of Tippecanoe River, Prophet foolishly decided to attack American militiamen while they were sleeping. The town was torched in the battle that followed, and years of planning and organization was wasted. After this incident in June 1812, Tecumseh and a small company of Native Americans joined the British at Amherstburg. During the war, American’s called for an invasion of Canada mainly because the support the British gave to American Indians.In the Battle of Thames, Tecumseh died and an American victory is gained. The War Hawks were a number of young representatives voted into the twelfth congress. They were typically people from southern and western states like Henry Clay, Speaker of the House at the time, John Calhoun of Kentucky and Langdon Cheves of South Carolina who spoke in Congress advocating going to war with Great Britain. They believed it was our right to expansion, and declared that a thousand Kentucky riflemen could take on Canada alone. They expected the war to be short, considering the British were in Europe fighting Napoleon.Although opposed by the Federalist of New York, New Jersey, and most of New England, on June 18, 1812 James Madison declared war on Great Britain. â€Å"However the War Hawks had displayed much more energy in talking about war than in planning and preparing for war. At the beginning of hostilities there were about 7,000 men in the regular forces and these were commanded by senior officers who were old, incompetent or lacking in experience. Congress had voted for war, but seemed reluctant to spend the necessary funds upon equipment and supplies.A bill introduced into Congress with the purpose of increasing the size of the American Navy was turned down by the members. Volunteer soldiers were bad ly fed and disgracefully clothed. In winter, the unfortunate sentries who patrolled the Canadian-American border shivered and shook on duty because they lacked overcoats. † Some historians say the war hawks are the ones to blame for the war, because they wanted to wage a war knowing the United States military was inadequate at the time. The war ended December 24,1814 with The Treaty of Ghent. Not a single senator voted against peace.Although the war did not have much effect at the time, besides gaining land conquered during battle, the effect of the War of 1812 would become grate. After the war, America gained international respect for resisting Great Britain’s control for the second time in less than forty years. Also, marking the last armed conflict between the two countries. Not only did the war prove the United States military, but also it’s army. It gave The United States battle tested leaders, and the opportunity to train servicemen; which proves to be need ed to expand by land acquisitions from the Spanish-American and Mexican-American Wars.The British blockade leading up to the War of 1812 strengthened the United States economy by requiring workers to manufacture most goods normally imported, diminishing foreign dependence. After the federalist did not support the war and were considered traitors for attempting to secede at the Hartford Convention, the party was destroyed. The end to this party marked an era of Good Feeling for the United States, since they did not have to deal with inter-party disputes. â€Å"Manifest Destiny†, America’s destiny to span from the Atlantic to the Pacific, would not be possible without the courage and wisdom The War of 1812 gave America.The military would not have be what it is today without taking off the way it did after the war, or the nationalism Americans felt and have been able to span the difference between the oceans. Many nations saw how The United States struggled but kept holdi ng on throughout the war to come to a peaceful agreement. By showing this, America became a force to be reckoned with and would prove to be a world power. Bibliography â€Å"American History Timeline- War of 1812. † Accessed November 20, 2011. http://americanhistory. about. om/od/warof1812/a/war-of-1812-timeline. htm Dooley, Patricia L. â€Å"The Declaration of the War of 1812. † The Early Republic: Primary Documents on Events from 1799 to 1820. Santa Barbara, CA: Greenwood, 2004. ABC-CLIO eBook Collection. Web. 27 Nov 2011 â€Å"Embargo of 1807,† Accessed November 20, 2011, http://www. monticello. org/site/research-and-collections/embargo-1807. Volo, Dorothy Denneen, James M. Volo. â€Å"WAR HAWKS. † Encyclopedia of the Antebellum South. Santa Barbara, CA: Greenwood, 2000. ABC-CLIO eBook Collection. Web. 28 Nov 2011. â€Å"War of 1812, 1807. Accessed November 20, 2011. http://www. u-s-history. com/pages/h2621. html â€Å"War of 1812. † Accessed N ovember 20, 2011, http://www. warof1812. ca/intro. html â€Å"War of 1812: Battle of the Thames. † Accessed November 20, 2011, http://www. historynet. com/war-of-1812-battle-of-the-thames. htm ——————————————– [ 1 ]. â€Å"Embargo of 1807,† accessed November 20,2011, http://www. monticello. org/site/research-and-collections/embargo-1807. [ 2 ]. â€Å"War of 1812. † Accessed November 20, 2011, http://www. warof1812. ca/intro. html

Porter 5 forces on Tourism industry and explanation Essay

The UK Inbound Tourism IndustryIntroduction:Tourism is seventh of the largest industries in the UK, worth  £74 billion to the UK economy. There are currently 2.1 million jobs in the industry. Within the inbound Tourism to the UK, 30 million overseas visitors who came in 2005 spent  £14 billion on holidays 2005 was a record year for UK inbound tourism both in terms of volume and value. The UK ranks fifth in when compared international tourism earnings league behind the USA, Spain, France and Italy. Within UK home Tourism, UK residents in 2005 took 59.3 million holidays of one night or more spending  £11.5 billion. They even took 22.5 million overnight business trips spending  £5.3 billion and  £52.7 million overnight trips to friends, family& relatives spending  £5.4 billion (Mintel 2008)(Visit Britain, ). Porters Five Forces:Fig 1:Threat of New EntrantsThreat of new entrants into the tourism industry is very high; there were a handful of low-priced carriers in the UK, flying mostly to holiday destinations. The market valuation of Ryan air become more than that of British Airways. Since then, there are many more new entrants in the low-cost carrier sector, posing major threats to the front runners, Ryan air and Easy Jet. A shake-out of the low-cost segment is taking place. The share price of Ryan air has begun to decline because of the threat of new entrants (Beech and Chadwick, 2006). Factor 1 – Economies of ScaleNew entrants have to match existing providers to be able to survive and grow. One appeal for new airline entrants is the forecast increases in UK air travel from 200 million at present to 500 million journeys in 2030. The World Tourism Organisation estimates the doubling of air journeys over the same time period. Matching the cost base of existing new careers, new entrants could control a share of the air journeys. Within this long-term trend, there are likely to be reductions caused by events of and the wars in Afghanistan and Iraq. This can lead to consolidation through takeovers, as this happened through the merger of Klm and Air France, TUI taking over Thomson and Thomas Cook merging with German-based tour operators. These have led to companies with a global presence in the tourism market (Beech and Chadwick, 2006). Factor 2 – Product DifferentiationA new entrant has to have a unique selling point to attract customers. In tourism, there is a major tendency among tourists to be tempted by special offers in the form of discounts, add-ons and novelty value. Tourists have changed destinations, or choose different offerings in the same destination, depending on what was on offer and at what price and quality, or have moved from high-cost to low-cost carriers for their travel. There are companies that look to develop a unique product and branding, such as Thomas Cook (offering Club 18-30) and Saga (providing holidays and other products for the 50+ age group), and ecotourist holidays by TUI (Beech and Chadwick, 2006). Factor 3 – Switching CostsThese are one-time for the customer in switching from one supplier to another. In booking a holiday, travel agents shops tend to be in close immediacy to one another, and can be accessed by the internet and the telephone. Customers are used to shopping around and especially, in a culture driven by bargain hunting. Selecting which country to visit is influenced by whether it offers value for money (Beech and Chadwick, 2006). Factor 4 Capital Investment and Working CapitalThis can be a considerable entry barrier. For example, Iberostar are expanding by creating resorts in Croatia and the Caribbean. These require large capital investment and operating costs and a long-term commitment, which is predicted on an assessment of economic and political stability in these destinations. Existing resorts will need renewed investment to preserve their competitiveness (Beech and Chadwick, 2006). Factor 5 – Access to Distribution ChannelsConsolidation in the holiday market means that organisations such as Thomas Cook and TUI have considerable vertical integration involving hotels, airlines and travel agents and by market development have expanded their distribution channels. Independents have to develop their own networks. However, telesales and internet intermediaries have created new opportunities for new entrants to sell their services (Beech and Chadwick, 2006). Factor 6 – Government Policy and Regulation:Laws passed by governments can act as an individual to new entrants. Some governments require investment to be linked to a local partner. The Maastricht Treaty of 1991 freed up the free movement of capital from one member state to another within the European Union. In the Mallorcan resort of Palma Nova/Magaluf, the local organisation of tourism businesses is lobbying municipal and regional government not to allow the development of all inclusive resorts because their members will lose sales to these tourists (Beech and Chadwick, 2006). Threat of SubstitutesThe threat of substitutes is low for the tourism industry. British people took their holidays in UK resorts before the 1960s. However, since the late 1950s, the development of jet travel has opened up travel to European destinations that leads to the decline of UK resorts. However, there has been the potential to develop sales to UK destinations. Power of CustomersThe power of customers is high, because they can have a huge power and influence profitability. Tour operators such as Thomas Cook and TUI purchase large volumes of hotel accommodation at the lowest prices. A common complaint by hoteliers is that if they do not comply, tour operators take their custom elsewhere. Tour operators identify a new destination with low start-up costs, and compete with existing destinations, which are then forced to lower their prices. Holiday-makers make choices based on quality at the lowest price and choose destinations different from the previous year . Power of SuppliersPower of suppliers is low. When suppliers have bargaining power, they can vary prices and quality of their services. In tourism, suppliers include raw materials, equipment, financial services and sources of labour. Tour operators have been evading travel agents by selling direct to holiday-makers through telesales and the internet . Intensity of Competition RivalryIntensity of competitive rivalry is very high, because organisations can face direct and indirect competitors. In tourism, direct competitors will depend on the sector of activity. In hotels, there are companies providing an economy, mid-range or top-level service, for which they charge an appropriate price. They compete within their own segment. By contrast, low-cost airlines operating short hauls were better able to survive and grow. The high-cost airlines were forced to engage in price cutting and competing with low-cost airlines to retain business. The long haul airlines have learnt to reduce turnaround times between flights, reduce operating costs and become leaner and meaner. The low-cost airline sector is competitive with 50 firms in Europe alone. There is the threat of high cost carriers competing in the no-frills sector as British Airways is threatening to do (Beech and Chadwick). Conclusion:To sum it up, competition in the UK tourism industry is fierce. Investment is so risky that responsible ethical investment companies withdraw from investing, and therefore the opportunity of ethical investment power is lost. It has become harder for travel companies to compete, because the products they offer are relatively the same. They have higher margins because of lower price sensitivity of wealthy customers. After all, companies goal is to have high profits and high sales. The nature of the relationship between a small business firm and its customers is trust. The answers to certain questions concerning practices with probable ethical consequences can be used by small business owner to prevent the perception of unethical practices. Refrences: Mintel Reports Accessed from http://reports.mintel.com/ Dated 8th of November. Robert M Grant (2008) Contemporary strategy analysis,6th Ed, BlackwellBeech, J. and Chadwick, S (2006) Accessed from The Business of Tourism Management on Dated 8th of NovemberVisit Britain (2006). Booking Patterns International versus Domestic Tourism Travel Accessed from www.tourismtrade.org.uk on dated 10th of November.